Report of suggestions by Reuben Brigham, U.S. Department of Agriculture, about what subject matter should be emphasized at this time of economic depression. He recommends emphasizing the home demonstration field, profitability of established agricultural industries, development of new agricultural industries, profitable disposal of surplus products of the garden and farm, increased savings in the farm and home, and better use of materials in the home.
Manspeaker, J.E. (author), Peters, R.R. (author), Russek-Cohen, E. (author), and University of Maryland, Department of Animal Sciences; Virginia-Maryland Regional College of Veterinary Medicine; University of Maryland, Department of Animal Sciences
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 63 Document Number: C02214
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18409
Notes:
Pages 79-86 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07997
Notes:
James F. Evans Collection, cited reference, In: J.L. Compton, ed. Transformation of international agricultural research and development. Boulder, CO: Lynne Reinner Publishers, Inc., 1989. p. 59-83
