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    Start Over Subject Term evaluation Subject Term media effectiveness Subject Term social media

    1. 2013 agriculture industry ag media survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truffle Media Networks (author)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
    Notes:
    Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.

    2. Agricultural opinion leader communication channel preferences: an empirical analysis of participants of agricultural and natural resource leadership development programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(1) 91-105
    Notes:
    Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

    3. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    5. Expanding the reach of Extension through social media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gharis, Laurie W. (author), Bardon, Robert E. (author), Evans, Jennifer L. (author), Hubbard, William G. (author), and Taylor, Eric (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06057
    Journal Title:
    Journal of Extension
    Journal Title Details:
    52(3) : 3FEA3
    Notes:
    8 pages.

    6. How to convert "social media reach" to "impact" - Part 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Casier, Peter (author) and Consultative Group on International Agricultural Research, Montpellier, France.
    Format:
    Report
    Publication Date:
    2011-06-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37005
    Notes:
    4 pages., Followed the author's session on "Improving the CGIAR web presence."

    7. New media, new influencers and implications for public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gillin, Paul (author)
    Format:
    Research report
    Publication Date:
    2008
    Published:
    USA: SNCR Press, Society for New Communications Research.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30458
    Notes:
    Via Institute for Public Relations. Introduction, contents, executive summary and 2 food-related case studies. Total document 42 pages.

    9. Striking a social chord: McKoy-Noe employs social media program to "meet members where they are"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McKoy-Noe, Megan (author)
    Format:
    Journal article
    Publication Date:
    2013-04
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01274
    Journal Title:
    Communique
    Journal Title Details:
    : 6-8