New media, new influencers and implications for public relations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gillin, Paul (author)
    Format:
    Research report
    Publication Date:
    2008
    URL:
    http://www.instituteforpr.org/files/uploads/New_Influencers_Study.pdf
    Published:
    USA: SNCR Press, Society for New Communications Research.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30458
    Subject Term:
    case studies, evaluation, interactive media, media effectiveness, networks, online services, public relations, video, drinks, blogs, podcasts, and social media
    Notes:
    Via Institute for Public Relations. Introduction, contents, executive summary and 2 food-related case studies. Total document 42 pages.

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