12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
18 pages, Based on panel data from the Rural Fixed Point Survey of the Ministry of
Agriculture over the period 2004-2016 and supplementary survey data on information
and communications technology (ICT) applications in the countryside, this paper employs
the difference in differences (DID) method to analyze the effects of ICT applications on
rural households’ agricultural total factor productivity (TFP) with mobile phone signal,
internet and 3G mobile network connections as indicators, and decomposes and evaluates
the constituent factors. Our findings reveal a positive effect of ICTs on rural households’
TFP, which primarily stemmed from rising agricultural technical efficiency. However, ICTs
exerted no significant effect on agricultural technical progress during this paper’s data
period due to limited rural human capital. These findings are consistent with robustness test
results based on counterfactual and matching methods.
13pgs, This article examines the effects of neighborhood on the farmer's technical efficiency (TE) level, adopting a stochastic frontier and spatial Durbin regression models. Our study exploits a three-wave household-level panel data from the Ethiopian Rural Socioeconomic Survey (ERSS) collected between 2011 and 2015. We find that farmers have an average TE score of 53%, implying a substantial potential for improvement in the production level. We further find that there is a positive and statistically significant spatial interdependence in TE levels between farms in neighboring communities. Input use, education, and other demographic characteristics are found to have significant positive direct and indirect effects. The findings suggest that policies and programs targeting productivity improvements in agriculture need to consider spatial spillover effects.
10 pages, The main objectives of this research are to assess the educational and training requirements of farmers in Al-Ta’mim governorate in the field of using and maintaining the center pivot sprinkler irrigation systems and identifying the differences between these requirements according to some independent factors. The research sample consisted of 142 farmers representing 60% of the total number of farmers who were using these systems. The data was collected through a questionnaire form and utilizing the Borich equation. After testing the validity and reliability of the questionnaire, the data acquisition commenced through personal interview, the data then were analyzed by using analysis of variance and step-wise regression analysis. The results showed that 94% of farmers require medium to high levels of education and training and that there are significant differences in these requirements according to: educational level, number of months of utilizing the system, annual income, size of holding, and communication level with information sources. Yet, there are no significant differences according to readiness to change and social norms. It is also found that the (number of months of utilizing the system) is the most contributing factor in the interpretation of the variance of the educational and training requirements.
Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University
University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
