1. Get the facts, not the chicken: how to use an instructional film Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Witt, Gary A. (author) Format: Journal article Publication Date: 1980-12 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17529 Journal Title: Media and Methods Journal Title Details: 17(4) : 26-28 Notes: Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.
