Sengupta, Ami (author), Long, Esther (author), Singhal, Arvind (author), Shefner-Rogers, Corrine L. (author), and Communication for Social Change Consortium, South Orange, New Jersey, and London, England.
Format:
Article
Publication Date:
2005
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D00848
Yoder, Edgar P. (author / Pennsylvania State Univeristy) and Donaldson, Joseph L. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA)
Format:
Proceedings
Publication Date:
1999-03-23
Published:
Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20977
Notes:
Burton Swanson Collection, 8 pages, Session F, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
Notes:
306 pages., PhD dissertation in agricultural economics, Texas A&M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09527
Notes:
Eugene A. Kroupa Collection, Thesis in partial fulfillment of requirements for the degree of Doctor of Philosophy in Mass Communications, University of Wisconsin, Madison. 220 pages.
Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
