Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14048
Notes:
Chapter 5 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger Publishers, New York. 1980. 222 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Doerfert, David L. (author), Akers, Cindy (author), Davis, Chad S. (author), Cepica, Marvin (author), Fraze, Steve (author), and Lawver, David (author)
Format:
Paper
Publication Date:
2005-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21880
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 26 pages.
Bruening, Thomas H. (author) and Harder, Wilmara Correa (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27979
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 10 pages.
