Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12875
Notes:
Proceedings of seminars organised by the Asian Mass Communication Research and Information Centre (AMIC) at Jaipur, Dhenkanal and Madras, India, during 1994, Chapter 6 in V.S. Gupta and Rajeshwar Dyal (eds.), Rural press: problems and prospects. Concept Publishing Company, New Delhi, India. 106 pages.
Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11839
Journal Title Details:
pp. 16-18
Notes:
Presentation at The Fourth Annual Conferences of The American Association of Agricultural College Editors at Manhattan, KS, June 21-23, 1916, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
