Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."
Pages 69-70 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in agricultural extension education, Louisiana State University, Baton Rouge. 1961. 77 pages.
Features development and current operations of Montgomery Ward & Company, including its early relationship with the Patrons of Husbandry (Grange) as supply house.
Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.
