Graduate student, University of Wisconsin, studied whether direct mail announcement of publications is an effective way of getting "new customers" for extension work. Results suggested that 10-15 percent of Wisconsin farmers respond to direct mail announcements of extension publications. Of those who answered, 45 percent had never seen or used extension publications before receiving a direct mail announcement.
Lists 20 "don'ts" in connection with the exercise of the penalty privilege by field employees of the Extension Service, U.S. Department of Agriculture.
