Chen, Guo-Ming (author) and Dai, Xiaodong (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Peter Lang Publishing, Inc., New York City, New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00329
Notes:
Pages 123-137 in Pauline Hope Cheong, Judith N. Martin and Leah P. Macfadyen (eds.), New media and intercultural communication: identify, community and politics. Peter Lang Publishing, Inc., New York City, New York. 337 pages.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."
Corbett, Jon (author), Kulchyski, Tim (author), Hukari, Tom (author), and Technical Centre for Agricultural and Rural Cooperation, Wageningen, The Netherlands.
Format:
Journal article
Publication Date:
2007-12
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26824
2 pages., Describes a Canadian initiative for using new information technologies to aid the survival of an endangered language spoken in a number of rural communities on southern Vancouver Island.
Langa, Zakes (author), Conradie, Pieter (author), and Roberts, Benjamin (author)
Format:
Book chapter
Publication Date:
2006-03
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25054
Notes:
Retrieved December 9, 2006, Chapter 7 in Udesh Pillay, Benjamin Roberts and Stephen Rule (eds.), South African social attitudes: changing times, diverse voices. Human Sciences Research Council, HSRC Press, Cape Town, South Africa. 400 pages., "the digital divide is likely to remain with us in the medium to long term, thus reinforcing the gap between the included and the excluded." Authors examine the divide and the socio-economic factors related to it.
