Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25055
Notes:
Retrieved December 9, 2006, Presented at ICT Observatory 2003: ICTs - transforming agricultural extension, Wageningen, The Netherlands, September 23-25, 2003. 29 pages., Author uses case studies to describe some potentials being explored, such as telecentres, multi-purpose community centres and citizen post offices as well as radio, television and video.
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
Hapgood, David (author) and Millikan, Max F. (author)
Format:
Book
Publication Date:
1967
Published:
International: Little, Brown and Company, Boston, Massachusetts.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28613
Notes:
178 pages., Includes strong encouragement for two-way communication between farmer and bureaucracy rather than the prevailing on-way, top-down approach that prevails. Also includes a chart classifying the factors that affect agricultural developmen, including cultural, motivational and knowledge factors. (p. 15)
Adams, Roger (author / United Nations Capital Development Fund)
Format:
Book
Publication Date:
2006-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27922
Notes:
Pages 179-185 in Mark Harvey (ed.), Media matters: perspectives on advancing governance and development from the Global Forum for Media Development, Internews Europe, November 2006.
