- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steeves, H. Leslie (author) and Melkote, Srivinas R. (author)
- Format:
- Book
- Publication Date:
- 2001
- Published:
- International: Sage Publications, Thousand Oaks, California.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15122
- Subject Term:
- campaigns, communication theory, development communication, development issues, diffusion, history, mass media, participation, religion, roles, rural development, social marketing, and information technology
- Notes:
- Second Edition. 422 pages
