Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
Leonard, Robert L. (author) and Wadsworth, James J. (author)
Format:
Research report
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06762
Notes:
Research Report No. 4, Food Marketing Policy Center, Department of Agricultural Economics and Rural Sociology, University of Connecticut, Storrs. 25 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26050
Notes:
Pages 83-109 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.
Dunlap, Annette (author), Benson, Geoffrey (author), and Poore, Matt (author)
Format:
Handbook
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08548
Notes:
ACDC holds citation information and contents page., Online from North Carolina State University, North Carolina Cooperative Extension and the Agricultural Marketing Resource Center of USDA Rural Development, Washington, D.C., and Iowa State University, Ames. 2nd edition, 98 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08547
Notes:
ACDC holds citation information and introduction pages., Online from the Sustainable Agriculture Research and Education (SARE) Program of the Sustainable Agriculture Network. 98 pages.
