This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
Zilberman, David (author) and Kaplan, Scott (author)
Format:
Paper
Publication Date:
2014
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07636
Notes:
Selected paper presented at the 2014 AAEA/EAAE/CAFS joint symposium: Social networks, social media and the economics of food, Montreal Canada,May 23-24, 2014. 13 pages.
