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    2. 2012 media channel study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Business Media (ABM) Agri Council, New York City, New York, and Readex Research, Stillwater, Minnesota.
    Format:
    Presentation
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00609
    Notes:
    PowerPoint presentation from ABM Agri Council and Readex Research. 27 pages.

    3. 2014 media channel study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2014
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09505
    Notes:
    Study conducted by Readex Research, Stillwater, Minnesota. 35 pages.

    4. 2016 Agri media survey: digital growing but not at expense of print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsman, Matt (author / Connectiv Agri Council)
    Format:
    Article
    Publication Date:
    2016-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
    Notes:
    Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.

    6. Ag media study: loyalty remains strong to both print and digital readers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alterio, Michael Moran (author)
    Format:
    News release
    Publication Date:
    2014-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05945
    Notes:
    Online from Agri-Media Council of the Association of Business Information and Media Companies (ABM), New York City, New York. 1 page.

    7. Council report: use of print media by younger farmers is strong

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05726
    Journal Title:
    Agri Media Council Intelligence Report
    Notes:
    Via online. 4 pages.

    8. Farmers' sources of information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1965
    Published:
    USA: Farm Journal Inc., Philadelphia, PA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10779
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 1-3 in Research Library Newsletter, Farm Journal, July 21, 1965., Brief summaries of findings in four theses conducted at the University of Illinois, 1958-1962.

    9. In survey after survey farmers rate farm magazines as their Number One source of farming information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1965-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.