Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.
Friend, Cecilia (author) and Singer, Jane B. (author)
Format:
Book
Publication Date:
2007
Published:
USA: M.E. Sharpe, Inc., Armonk, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37030
Notes:
245 pages., Includes (page 125) a brief mention of an ethics issue arising from a blogging project connected with marketing a new "Raging Cow" milk drink.