22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Winett, Richard A. (author), Anderson, Eileen S. (author), Bickley, Patricia C. (author), Walberg-Rankin, Janet (author), Moore, John F. (author), Leahy, Michael (author), Harris, Carl E. (author), and Gerkin, Robert E. (author)
Format:
Journal article
Publication Date:
1997-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27511
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
