Local food still a strong driver for consumer behavior at retail

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Journal article
    Publication Date:
    2020-07-17
    URL:
    https://thepacker.com/article/local-food-still-strong-driver-consumer-behavior-retail
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11745
    Journal Title:
    Packer
    Subject Term:
    buying behavior, consumers, direct marketing, displays, food, fruit, promotion, retail, retail promotion, vegetables, organic, health, farmer markets, local, produce, produce promotions, Canada (North America), signs, merchandising, and greenhouses
    Notes:
    2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.

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