Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:
2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
Leonard, Robert L. (author) and Wadsworth, James J. (author)
Format:
Research report
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06762
Notes:
Research Report No. 4, Food Marketing Policy Center, Department of Agricultural Economics and Rural Sociology, University of Connecticut, Storrs. 25 pages.
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
