Schulze, Birgit (author) and Deimel, Ingke (author)
Format:
Paper
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
Notes:
Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.
Finds psychographic profiling of consumers (college students) more stable than demographic profiling in providing insight into ecologically conscious consumer behavior.
17 pages., Online via UI electronic subscription, Case study assessing the effects of the 2005 Dietary Guidelines published jointly by the U.S. Department of Health and Human Services and U.S. Department of Agriculture. Findings suggested that release of the guidelines and related media attention increased availability and sales of whole-grain foods. Emphasized the key role of product reformulation, induced by competition among food suppliers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08791
Notes:
Pages 281-294 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26049
Notes:
Pages 37-58 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.
