Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Straughan, Robert D. (author) and Roberts, James A. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21586
    Journal Title:
    Journal of Consumer Marketing
    Journal Title Details:
    16(6) : 558
    Subject Term:
    attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, consumption, environment, environmental communication, and marketing communication
    Notes:
    Finds psychographic profiling of consumers (college students) more stable than demographic profiling in providing insight into ecologically conscious consumer behavior.

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