Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut
Center for Agribusiness and Economic Development, University of Georgia
Format:
Journal article
Publication Date:
2019-03
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers
can include various labeling to attract new customers. This study investigates Connecticut
consumers’ preferences and willingness to pay for mushrooms marketed with various labels using
a latent class approach to identify classes within the market. Results reveal three market segments
(price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only
a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for
these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are
discounted, but the non-GMO label receives little value.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07119
Notes:
food safety, James F. Evans Collection, Washington, DC: National Center for Food and Agricultural Policy, Resources for the Future, 1990. (Discussion paper No. FAP90-06a) 20 p.
food irradiation; food safety, James F. Evans Collection, cited reference, Many companies do not use food irradiation because, among other issues, they are concerned that consumers may reject irradiated products. Food irradiation is explained in this article. Consumer concerns about the environment and radioactivity, and the role of education campaigns in alleviating consumer fears are discussed.
