Gifford, Claude W. (author / Assistant Director, Office of Governmental and Public Affairs, USDA)
Format:
Book chapter
Publication Date:
1978
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 13 Document Number: B01640
Notes:
AgComm Teaching; #375; See also C02027, Burton Swanson Collection. Claude W. Gifford Collection., Pages 19-31 in Robert G. Hays and James F. Evans, editors (1983). The agricultural communicator today and tomorrow: four professional views. 53 p. Speech presented by author as Agricultural Communicator in Residence, College of Agriculture, University of Illinois, Urbana, Illinois, April 6, 1978.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11162
Notes:
AGCM 300, Special Problems in Agricultural Communications. Course project as part of the author's Master of Extension Education Program, Office of Agricultural Communications and Education, College of Agriculture, University of Illinois, Urbana-Champaign. Part 2, September 11, 1990. 14 pages., Based on prior analyses in his series of AGCM 300 course projects, author focused on priority challenges and four potential strategies for increasing enrollment in the agricultural communications program at Gadjah Mada University and clarifying the role of agricultural communications in relation to extension education and general journalism/communications.
Author examines several ethical issues identified in an analysis and public reporting of conversation involving an environmental blogger and a coal industry executive. Examination involved ethical standards of the Society of Professional Journalists and the Public Relations Society of America.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07829
Notes:
USDA 388-74, Address by Secretary of Agriculture Earl L. Butz before the Mid-Winter convention of the Oklahoma Press Association, Oklahoma City, Oklahoma, February 15, 1974, 10:00 a.m., CDT.
Rathbone, Robert B. (author / Director, Information Division, Agricultural Research Service, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10739
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages.
Online from periodical. 3 pages., Author described the responsibilities and importance of the produce manager/specialist. "These hardworking individuals live in two worlds; they have one foot in the stores and one foot in the corporate office." Emphasized the need for communications leadership among the teams with whom they work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
