Evans, James F. (author / Professor, Agricultural Communications, University of Illinois) and Professor, Agricultural Communications, University of Illinois
Format:
Conference paper
Publication Date:
1989
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03306
Notes:
AgCom Documentation Center, James F. Evans Collection; See C03269 for original, In: Communication in agriculture : an international conference; 1989 January 30 - February 3; University of New England, Armidale, N.S.W., Australia. Armidale, Australia : University of New England, 1989. volume 2, p. 61-66
AGRICOLA IND 89053984, This article describes a proposal by the authors that the distinction between interpersonal and mass media communication has had detrimental effects on the progress of communication theory and research. First, the conceptual boundaries between these two types of communication is discussed. Next, the political and historical reasons for the distinction are described. The authors provide evidence for this separation by citing studies which examine the degree to which researchers in the two areas cite each others' works in research publications. Finally, the consequences of this distinction are presented. Included in this section is a table listing the main characteristics of interpersonal, interactive, and mass media communication.
