AGRICOLA IND 89053984, This article describes a proposal by the authors that the distinction between interpersonal and mass media communication has had detrimental effects on the progress of communication theory and research. First, the conceptual boundaries between these two types of communication is discussed. Next, the political and historical reasons for the distinction are described. The authors provide evidence for this separation by citing studies which examine the degree to which researchers in the two areas cite each others' works in research publications. Finally, the consequences of this distinction are presented. Included in this section is a table listing the main characteristics of interpersonal, interactive, and mass media communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00441
Notes:
Pages 1-20 in Thomas L. McPhail (ed.), Development communication: reframing the role of the media. Electronic resource from Wiley Interscience. Wiley-Blackwell, Chichester, UK. 239 pages.
Rogers, Everett M. (author) and Hart, William B. (author)
Format:
Book chapter
Publication Date:
2003
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21637
Notes:
Pages 261-274 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
Reviews the evolution of the concept of development communication under the influence of Professor Nora Quebral at the University of the Philippines at Los Banos.
