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    Start Over Subject Term communication planning Subject Term extension communication Subject Term horticulture

    1. EMS Principles, Communication, and Adoption: Critical Review, Annotated Bibliography, and Reference List

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darbas, Toni (author / CSIRO Sustainable Ecosystems), Smith, Tim (author / University of the Sunshine Coast), and Commonwealth Scientific and Industrial Research Organzation (CSIRO) and University of the Sunshine Coast
    Format:
    Report
    Publication Date:
    2007-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27814

    2. Hit me baby! Attracting readers to educational web sites through commercial partnerships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peppers, J. Faith (author)
    Format:
    Conference paper
    Publication Date:
    2000-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10676
    Journal Title Details:
    3 page
    Notes:
    Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.

    3. Using focus groups to develop an extension home horticulture public radio program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 39-53

    4. Using the "market, message, means of communication framework" to guide design of grape rootstock extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Megan (author) and Hathaway, Sandy (author)
    Format:
    Journal article
    Publication Date:
    2017-01-01
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(1) : 19-30
    Notes:
    The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.