- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
- Format:
- Journal article
- Publication Date:
- 2006
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 90(4) : 39-53
- Subject Term:
- audience analysis, audience research, communication planning, communication research, consumers, extension, extension communication, focus groups, horticulture, information needs, Internet, message content, radio, radio programs, research methods, web sites, and marketing communication
