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Start Over Subject Term communication planning Subject Term communication research Subject Term communication theory

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benson, Marge (author / J. Walter Thompson Company)
Format:: Paper
Publication Date:: 1985-04
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:: 3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Servaes, Jan (author)
Format:: Book
Publication Date:: 1999
Published:: International: Hampton Press, Inc., Cresskill, New Jersey
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16960
Notes:: 323 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Teaching material
Publication Date:: 1960
Published:: USA: National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07268
Notes:: Hal R. Taylor Collection, 160 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor, Maureen (author)
Format:: Book chapter
Publication Date:: 2010
Published:: USA: Wiley-Blackwell, Chichester, UK.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36170
Notes:: Pages 698-704 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Author refers to inadequate response in connection with a "tainted pet food scandal."

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