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    Start Over Subject Term commodity promotion Subject Term media effectiveness Subject Term promotion

    2. Generic advertising of farm products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Rosanna Mentzer (author)
    Format:
    Report
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03002
    Notes:
    Three copies, James F. Evans Collection, Washington, D.C. : National Economics Division, Economic Research Service, U.S. Department of Agriculture, 1984. 15 p. (U.S. Department of Agriculture, Economic Research Service, Agricultural Information Bulletin Number 481)

    5. Oink tweets top 10,000

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jordahl, Rick (author)
    Format:
    Journal article
    Publication Date:
    2009-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29270
    Journal Title:
    Pork
    Notes:
    Via online issue. 1 page., Describes early results of the #oink Twitter campaign urging the public and the media to stop the reference to "swine flu" and instead refer to it as "H1N1 flu."

    6. Own and cross-effect of social media on demand for fresh produce: a case of consumer preference for California versus Florida strawberry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Xuqi (author), Gao, Zhifeng (author), and House, Lisa (author)
    Format:
    Poster
    Publication Date:
    2016-02
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08714
    Notes:
    Poster presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 24 pages.

    7. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bechtel, Wyatt (author)
    Format:
    Journal article
    Publication Date:
    2018-11
    Published:
    Lenexa, Kansas: Drovers CattleNetwork
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 20
    Notes:
    Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.