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    Start Over Subject Term commodity promotion Subject Term economics of information Subject Term fruit

    1. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
    Format:
    Journal article
    Publication Date:
    1999-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    <31(1): 15-28>

    8. Measuring the effect of agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Alois F. (author)
    Format:
    Journal article
    Publication Date:
    1944
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11386
    Journal Title:
    Journal of Farm Economics
    Journal Title Details:
    26(2) : 327-347
    Notes:
    21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."

    9. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
    Format:
    Paper
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
    Notes:
    Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

    10. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
    Format:
    Journal article
    Publication Date:
    2003-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(1) : 134-152