- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carman, H.F. (author), Green, R.D. (author), and Mandour, G.J. (author)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14801
- Journal Title:
- California Agriculture
- Journal Title Details:
- 46(2) : 9-12
- Subject Term:
- advertising, campaigns, commodity promotion, economics of information, fruit, generic advertising, media effectiveness, value of information, and raisins
