Capps, Oral, Jr. (author), Moen, Daniel S. (author), and Capps: Professor, Department of Agricultural Economics, Texas A&M University; Moen: Business Analyst, Tri-Valley Growers, San Francisco, CA
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06447
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 24-39
20 pages., Via online., Historical analysis of butter sculpture within the context of food as art, and as a way to promote butter as the natural, healthy alternative to oleomargarine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07818
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 132-133.
