Peppers, J. Faith (author / University of Georgia) and Eubanks, Emily E. (author / University of Florida)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30389
Notes:
Paper presented in the Agricultural Communicatons Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31 - February 3, 2009. Available in hardcopy at the ACDC and online at http://agnews.tamu.edu/saas/2009/eubanks.pdf
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
Brief summary of a talk by Reuben Brigham, Extension Service, U.S. Department of Agriculture, at the 1931 AAACE meeting in Corvallis, Oregon. American Association of Agricultural College Editors.
Reports three experiences in which Georgia State College of Agriculture contracted with commercial firms to provide information for paid advertisements and accompanying news releases to newspapers.
