Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
Delmar Hatesohl Collection, 1 page., Overview of findings from three farmers and an SF editor with consumers and members of the urban press in three U.S. cities.
Ajayi, A.O. (author), Ajayi, O.C. (author), Akinnifesi, F.K. (author), Sileshi, G. (author), and Mng'omba, S. (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Ivory Coast
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30710
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
Jukes, Thomas H. (author), Baker, Chester B. (author), Burns, Edward R. (author), Davis, Glenn (author), Hafs, Harold (author), and Jones, Hardin (author)
Format:
Report
Publication Date:
1976-09-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03035
Notes:
Report No. 61, Council for Agricultural Science and Technology (CAST), Ames, Iowa. 10 pages. Also, script for the National Broadcasting Company television program of the same title, produced for NBC News by Thomas Tomizawa. 47 pages., Response by a CAST task force to a telecast on September 8, 1976, featuring the use (and risks) of chemicals in the food system. Special emphasis on the use of diethylstilbestrol (a growth hormone used in beef production) and aspertame (sweetener).
USA: Professional Agricultural Communications Editorial Research, Inc. (PACER), Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02447
Notes:
Harold Swanson Collection. AgComm Teaching. Delmar Hatesohl Collection. See also original report B00769., Report of a survey by Response Analysis Corporation, Princeton, New Jersey. RAC 3696. 16 pp.
