Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
Notes:
238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16957
Notes:
Pages 61-69 in Hans-Dieter Klingemann and Andrea Rommele (eds.), Public information campaigns and opinion research: a handbook for the student and practitioner. Sage Publications, London. 193 pages.