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    Start Over Subject Term campaigns Subject Term evaluation Subject Term food

    3. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

    4. Development and evaluation of a risk-communication campaign on salmonellosis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neresini, Federico (author), Tiozzo, Barbara (author), Mari, Silvi (author), Magaudda, Paolo (author), Arzenton, Valerie (author), Capozza, Dora (author), and Ravarotto, Licia (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35709
    Journal Title:
    Food Control
    Journal Title Details:
    22 : 109-117

    6. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    52(1) : 87-95
    Notes:
    9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

    7. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 17-32

    8. The Florida tomato committee's education and promotion program 2011-2016: an evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VanSickle, John J. (author) and Zhang, Fangyi (author)
    Format:
    Research report
    Publication Date:
    2019-01-14
    Published:
    USA: Food and Resource Economics Department, Institute of Food and Animal Sciences, University of Florida, Gainesville.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10414
    Notes:
    25 pages., Results suggest that education and promotion activities yield positive returns to the Florida tomato industry, much from shifting demand away from imported tomatoes to U.S. grown tomatoes.