Search

    Start Over Subject Term campaign planning Subject Term promotion

    1. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    7. Biggest ever national celebration of British food

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2007-10-17
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
    Notes:
    Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."