Subject Term: campaign planning and message content

Start Over Subject Term campaign planning Subject Term message content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 34-39
Notes:: Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kelley, Kathleen M. (author) and Cornelisse, Sarah (author)
Format:: Article
Publication Date:: 2009
Published:: USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29524
Notes:: 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:: Book chapter
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:: Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnhart, Walt (author)
Format:: Article
Publication Date:: 2004-01-19
Published:: USA: National Cattleman's Beef Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19486
Notes:: 2 pages; Beef Checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2006-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
Journal Title:: Agri Marketing
Journal Title Details:: 44(9) : 28, 30
Notes:: Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stephenson, Michael T. (author) and Witte, Kim (author)
Format:: Book chapter
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
Notes:: Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
Format:: Abstract
Publication Date:: 2009-05-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
Journal Title:: Food Control
Notes:: Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Snyder, Leslie B. (author)
Format:: Book chapter
Publication Date:: 2003
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
Notes:: Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ford, Vencile (author)
Format:: Journal article
Publication Date:: 1979-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26814
Journal Title:: Journal of Extension
Journal Title Details:: 17 : 3-5

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