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    Start Over Subject Term campaign planning Subject Term food safety Subject Term public relations

    5. Bird flu crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Case study
    Publication Date:
    2008
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
    Notes:
    International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.

    8. Horrendous PR crises: what they did when the unthinkable happened

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moynihan, Lael M. (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21088
    Journal Title:
    Media History Digest
    Journal Title Details:
    8(1) : 19-25
    Notes:
    Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."