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    Start Over Journal Title Media History Digest

    2. Food ads of yesteryear : they ate the whole thing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reitz, Cheryl (author)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 135 Document Number: C20717
    Journal Title:
    Media History Digest
    Journal Title Details:
    7(1) : 30-35
    Notes:
    Traces 200 years of food advertising in newspapers and homemaker magazines. Provides examples of exaggerated claims for nutritional and health values of selected food items.

    3. Horrendous PR crises: what they did when the unthinkable happened

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moynihan, Lael M. (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21088
    Journal Title:
    Media History Digest
    Journal Title Details:
    8(1) : 19-25
    Notes:
    Presents public relations case studies, including two that involve food safety: (a) Hygrade and the hot dog tragedy (purported discovery of razor blades in hot dogs) and (b) cases of botulism attributed to consumption of canned salmon. These cases involve marketers "able to turn a corporate traumatic event into a public relations victory."