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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Molleda, Juan-Carlos (author)
Format:: Journal article
Publication Date:: 2009-04
Published:: Colombia: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:: Frontline
Notes:: Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vlachvei, A. (author), Notta, O. (author), and Ananiadis, I. (author)
Format:: Journal article
Publication Date:: 2009
Published:: Greece
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36119
Journal Title:: British Food Journal
Journal Title Details:: 111(7) : 686-698

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Appelbaum, Ullrich (author) and food (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 223-241

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pollack, Judann (author)
Format:: Journal article
Publication Date:: 1998-01-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22229
Journal Title:: Advertising Age
Journal Title Details:: 69(4) : 14

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

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