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    Start Over Subject Term buying behavior Subject Term marketing communication

    2. A consumer behaviour approach to analyse handmade and locally made agrifood products in western Honduras

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salazar-Ordonez, Melania (author), Cordon-Pedregosa, Rosa (author), and Rodriguez-Entrena, Macario (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Honduras: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10584
    Journal Title:
    Economia Agraria y Recursos Naturales
    Journal Title Details:
    18(2) : 5-27
    Notes:
    23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.

    4. A study of the influence of social communication on the marketing of selected products to farm operators and families in Champaign County, Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richmond, David (author)
    Format:
    Dissertation
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24106
    Notes:
    Doctoral dissertation, University of Illinois, Urbana-Champaign. 260 pages.

    5. ADM identifies six ways food and beverage innovation is evolving in the face of COVID-19

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2020-08-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11809
    Notes:
    Online via AgriMarketing Weekly. 2 pages., Brief report of research by ADM among consumers. Findings identify "six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment."

    7. Ag groups release research measuring consumers' knowledge, perception of gene editing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
    Notes:
    2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.

    8. Assessing input brand loyalty among U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay T. (author), Martin, Marshall A. (author), and Harbor, Anetra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29433
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    11(1) : 17-37