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    Start Over Subject Term buying behavior Subject Term commodity promotion Subject Term milk

    1. "Grandma surveys" seldom meet the test of being competent studies of what people think

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1966-04
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21657
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    6 (4) : 1-4

    2. Evaluation of fluid milk advertising in Ontario: the importance of functional form

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14817
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    38 : 471-488

    4. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gould, Brian W. (author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), and Dong, Diansheng (author)
    Format:
    Journal article
    Publication Date:
    2002-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22308
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    27(1) : 165-186

    5. It's risky to put too much faith in any one theory of how human beings behave

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-12
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21317
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3[12) : 1-4

    9. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

    10. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kwansoo (author) and Roh, Jae-Sun (author)
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    Korea
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22289
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Montreal, Canada, July 27-30, 2003. 17 pages.