Perceptual dimensions that influence consumers' choices of milk type for beverage use

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miles, H. (author), Schwager, S.J. (author), and Lenz, J.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14800
    Journal Title:
    Agribusiness
    Journal Title Details:
    11(3) : 263-272
    Subject Term:
    advertising, appeals (message), buying behavior, commodity promotion, consumers, dairy, decision making, food, message content, and milk

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