Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08545
Notes:
ACDC holds introduction, including table of marketing resources., Online from the Agricultural Marketing Resource Center (AgMRC) maintained by USDA Rural Development, Washington,D.C., and Iowa State University, Ames. 98 pages.
Dunlap, Annette (author), Benson, Geoffrey (author), and Poore, Matt (author)
Format:
Handbook
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08548
Notes:
ACDC holds citation information and contents page., Online from North Carolina State University, North Carolina Cooperative Extension and the Agricultural Marketing Resource Center of USDA Rural Development, Washington, D.C., and Iowa State University, Ames. 2nd edition, 98 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08547
Notes:
ACDC holds citation information and introduction pages., Online from the Sustainable Agriculture Research and Education (SARE) Program of the Sustainable Agriculture Network. 98 pages.
11 pages, Planning for farm succession is vital to the longevity of the farm business. To understand the challenges with succession planning, the University of Wisconsin - Division of Extension facilitated focus group meetings across the state. These authors classified the information from the focus groups into eight codes, and each code was further subdivided into themes. The codes included Financial, Communication, Control, Change, Fair vs. Equal, Delivery, and Support, Strategies, and Educational Needs. University of Wisconsin Division of Extension Agriculture Educators utilized the information obtained from the focus groups to create a workbook that provides practical assistance when working with families planning a farm succession.
3pgs, Telling the narrative of produce is one key to any brand. Retailers and consumers need to hear it. It’s about education, says Chris Drew.
“We’re telling the story of the artichoke,” said the CEO at Castroville, Calif.-based Ocean Mist Farms. “We’ve hosted clerks and managers from retail partners for tours of our fields and facility. We hope to de-intimidate people with the artichoke.
28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.
