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    Start Over Subject Term audience analysis Subject Term media selection Subject Term social media

    1. Agricultural opinion leader communication channel preferences: an empirical analysis of participants of agricultural and natural resource leadership development programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(1) 91-105
    Notes:
    Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

    2. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

    3. How to convert "social media reach" to "impact" - Part 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Casier, Peter (author) and Consultative Group on International Agricultural Research, Montpellier, France.
    Format:
    Report
    Publication Date:
    2011-06-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37005
    Notes:
    4 pages., Followed the author's session on "Improving the CGIAR web presence."