Subject Term: 3 selected - Bibleaves Search Results

Start Over Subject Term audience analysis Subject Term evaluation Subject Term marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ramukumba, Takalani (author)
Format:: Journal article
Publication Date:: 2017
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:: African Journal of Hospitality, Tourism and Leisure
Journal Title Details:: 6(4)
Notes:: 12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin, Diane (author)
Format:: Commentary
Publication Date:: 2016-12-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07889
Notes:: "Marketing to farmers" blog from Rhea+Kaiser, Naperville, IL. 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
Journal Title:: Journal of Promotion Management
Journal Title Details:: 17 : 96-113
Notes:: 19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brazeal, David (author)
Format:: Article
Publication Date:: 2009-04-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06702
Notes:: Online via JournaMarketing.com. Article summarizes discussion at the Agri-Marketing Conference, Atlanta, Georgia, April 17, 2009. 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Faguy, Denise (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
Format:: Journal article
Publication Date:: 2008-07
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28167
Journal Title:: Farms.com Highlighter Newsletter
Notes:: Via online issue. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kelley, Kathleen M. (author)
Format:: Article
Publication Date:: 2009
Published:: USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29525
Notes:: 4 pages.

Search