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    1. "Beef lovers": a cross-cultural study of beef consumption

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    2. "Blacks and bubbas": stereotypes, ideology and categorization processes in restaurant servers' discourse

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    4. "Each peasant has his own perception but the real problem is in understanding the consensus of the community"

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    5. "Everyone may think whatever they like, but scientists..." Or how and to what end plant scientists manage the science-society relationship

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    7. "GMO-free" labels - enhancing transparency or deceiving consumers?

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    9. "Grandma surveys" seldom meet the test of being competent studies of what people think

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    10. "Helping people make better choices": exploring the behaviour change agenda for environmental sustainability

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    11. "I know what's gone into it": Canadian farmwomen's conceptualisation of food safety

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    13. "Ideological work" as conflict management: a dialectical approach in Chinese communication campaigns

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    14. "If we wanted to be environmentally sustainable, we'd take the bus." Skiing, mobility, and the irony of climate change

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    15. "Ignorance is the enemy" - the Council for Biotechnology Information's new chief explores issues and obstacles to gaining public acceptance of biotech products

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    17. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

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    19. "Seed to shelf," "teat to table," "barley to beer" and "womb to tomb" discourses of food quality and quality assurance schemes in the UK

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