Hallman, William K. (author), Cuite, Cara L. (author), Condry, Sarah C. (author), Vata, Miranda (author), and Public Policy Institute, Rutgers University, New Brunswick, New Jersey.
Format:
Research report
Publication Date:
2007-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25965
Fielding, Richard (author), Lam, Wendy W.T. (author), Ho, Ella Y.Y. (author), Lam, Tai Hing (author), Hedley, Anthony J. (author), and Leung, Gabriel M. (author)
Format:
Journal article
Publication Date:
2005-05
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22199
Available online at www.centmapress.org, Results indicated that study participants had specific expectations regarding the husbandry conditions, but also regarding the product characteristics and the labelling of dual-purpose chickens.
This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
